{"title":"Kajal","description":"\u003ch2\u003eKajal Online — Longwear Depth That Holds\u003c\/h2\u003e\n\n\u003ch3\u003eShop Eye Kajal That Stays Where You Put It\u003c\/h3\u003e\n\u003cp\u003eKajal on the waterline in under five seconds. That is the pitch and the reality of a formula that works. LOVETC’s Eyephoria Longwear Smudge-Proof Retractable Kajal is designed for exactly that — a creamy, retractable formula that glides onto the waterline without dragging, sets firmly and holds through the day without migration. Available in Black Matter, Deep Dive and Purple Palace.\u003c\/p\u003e\n\u003cp\u003eBlack Matter is the standard. The deepest black with the most defining effect on Indian eyes. Deep Dive for a slightly softer, warmer depth. Purple Palace for a shade that reads darker than it photographs — a deep plum that brightens the whites of the eyes in a way that straight black does not.\u003c\/p\u003e\n\n\u003ch3\u003eSmudge-Proof Kajal for Indian Conditions\u003c\/h3\u003e\n\u003cp\u003eThe challenge with kajal in India is not application — it is retention. A soft formula in humid conditions migrates. By midday in summer, regular kajal has transferred under the eye and left the waterline bare. Eyephoria’s longwear formula uses binding agents that set the pigment in place after application while maintaining the soft, comfortable feel that kajal is known for. It does not harden on the eye. It holds.\u003c\/p\u003e\n\u003cp\u003eThe retractable format means no sharpening required and no product loss. Twist up, apply, twist back. Precise and consistent every time.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Get the Most From Your LOVETC Kajal\u003c\/h3\u003e\n\u003cp\u003eFor the waterline: pull down gently on the lower lid, apply along the inner waterline with light pressure and hold for a moment before releasing. The kajal sets faster with brief compression. Blink naturally after application rather than immediately — it allows the product to settle rather than transfer to the upper lid.\u003c\/p\u003e\n\u003cp\u003eFor a smoked-out eye: apply kajal along the upper and lower lash lines and blend outward immediately with a smudge brush or fingertip. Press a matching dark eyeshadow over the blended kajal to set and intensify.\u003c\/p\u003e\n\n\u003ch3\u003eShop Kajal on LOVETC\u003c\/h3\u003e\n\u003cp\u003eBrowse LOVETC’s kajal range online — Eyephoria in all available shades. Full product detail, formulation notes and imagery on Indian skin tones on the product page. Start with Black Matter. Come back for the others.\u003c\/p\u003e\n\n\u003ch3\u003eFAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs LOVETC kajal safe for the waterline?\u003c\/strong\u003e\u003cbr\u003eYes. Eyephoria is ophthalmologically tested and formulated specifically for waterline application. The formula is creamy and gentle on the inner eye area while still holding through the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Eyephoria kajal last?\u003c\/strong\u003e\u003cbr\u003eFormulated for longwear in Indian conditions — the smudge-proof formula holds through humidity and a full workday without migration or transfer under the eye.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich kajal shade is best for everyday use?\u003c\/strong\u003e\u003cbr\u003eBlack Matter for maximum definition. Deep Dive if you prefer a slightly softer depth. Purple Palace for an upgrade that still reads as a neutral on Indian skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use LOVETC kajal as eyeliner?\u003c\/strong\u003e\u003cbr\u003eYes — along the upper lash line, Eyephoria creates a soft, diffused liner look. For a sharper line or wing, use the EyeCan Demi-Matte Waterproof Liquid Eyeliner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I remove kajal from the waterline?\u003c\/strong\u003e\u003cbr\u003eMicellar water or oil-based makeup remover on a clean cotton bud, swept gently along the inner waterline. Allow the remover a moment to dissolve the product before wiping. Do not rub.\u003c\/p\u003e","products":[{"product_id":"lovetc-eyephoria-longwear-smudge-proof-retractable-kajal-0-35gm","title":"Eyephoria - Longwear Smudge-Proof Retractable Kajal (0.35g)","description":"\u003cp\u003eUnveil the epitome of eye perfection with Eyephoria - Longwear Smudge-Proof Retractable Kajal, a masterfully crafted formula designed for those who seek both precision and opulence. This ultra-gliding kajal boasts a gel-infused texture, delivering a seamless, velvety application with an intense burst of pigment in a single stroke. Enriched with hybrid technology, it marries the structural precision of a pencil with the unparalleled fluidity of a gel. The result is the effortless definition with minimal effort. Available in three sublime shades—Black Matter, a deep, seductive noir; Deep Dive, a mesmerising midnight blue; and Purple Palace, a regal plum hue—each Kajal pencil is meticulously formulated for maximum vibrancy. 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This ultra-gliding kajal boasts a gel-infused texture, delivering a seamless, velvety application with an intense burst of pigment in a single stroke. Enriched with hybrid technology, it marries the structural precision of a pencil with the unparalleled fluidity of a gel. The result is the effortless definition with minimal effort. Available in three sublime shades—Black Matter, a deep, seductive noir; Deep Dive, a mesmerising midnight blue; and Purple Palace, a regal plum hue—each Kajal pencil is meticulously formulated for maximum vibrancy. Key Features Retractable design with no sharpening required. Effortless glide with a richly pigmented, velvety finish.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSP\u003c\/strong\u003e: ₹1714.29\/g\u003cbr\u003e\u003cstrong\u003eCounty of Origin\u003c\/strong\u003e: Germany\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cem\u003eEyefinity Pro Finesse Sketch Eyeliner\u003c\/em\u003e\u003c\/strong\u003e - Unlock effortless glamour with the LOVETC Pro Finesse Sketch Eyeliner. Available in two magnificent shades, Night Shift and Green Light Go, the precise tip ensures saturated pigment flow, delivering perfection in a single swipe. The matte, smudge-proof formula glides effortlessly, creating a flawless finish that lasts from dawn to dusk. Powered by caffeine and ceramides, it sculpts with precision while delivering a touch of luxury with every stroke.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSP\u003c\/strong\u003e: ₹750\/g\u003cbr\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e: Germany\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003eSchwan Cosmetics\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eAddress\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003eGmbH \u0026amp; Co. KG Schwanweg 190562 Heroldsberg, Germany\u003c\/span\u003e \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMarketed \u0026amp; Imported By\u003c\/strong\u003e: Birla Cosmetics Pvt. 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The result is the effortless definition with minimal effort. Available in three sublime shades—Black Matter, a deep, seductive noir; Deep Dive, a mesmerising midnight blue; and Purple Palace, a regal plum hue—each Kajal pencil is meticulously formulated for maximum vibrancy. Key Features Retractable design with no sharpening required. Effortless glide with a richly pigmented, velvety finish.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSP\u003c\/strong\u003e: ₹1714.29\/g\u003cbr\u003e\u003cstrong\u003eCounty of Origin\u003c\/strong\u003e: Germany\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003eSchwan Cosmetics\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eAddress\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003eGmbH \u0026amp; Co. KG Schwanweg 190562 Heroldsberg, Germany\u003c\/span\u003e \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMelt, Miracle, Etc - Treatment Oil Infused Lip Balm - \u003c\/strong\u003eExperience the tender embrace of self-love with the LOVETC Treatment Oil-Infused Lip Balm. With a rich blend of high-refractive oils and deep-conditioning actives, it melts seamlessly to nourish, hydrate, and protect. Its velvety-soft texture honours your natural beauty, leaving lips soft, supple, and luminous. A daily reminder to put yourself first—one swipe at a time. Key Features Deeply hydrating lip balm treatment for soft, supple lips High-refractive oils enhance shine for a radiant, glossy finish UV protection helps shield lips from environmental stressors Melting texture glides on effortlessly for a smooth feel Enriched with Marula, Rapeseed \u0026amp; Camelina oils for nourishment Sheer tinted coverage enhances the natural lip tone\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSP\u003c\/strong\u003e: ₹175.68\/g\u003cbr\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e: Korea\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003eiLABS KOREA Co., Ltd.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eAddress\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003e5th floor 61, Hambangmoe-ro 401beon-gil, Namdong-gu, Incheon, Republic of Korea\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Lovetc","offers":[{"title":"Default Title","offer_id":52258828812562,"sku":"LVCTMBC","price":813.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6018\/6898\/files\/Muted_Bold_Combo_1.webp?v=1778482343"},{"product_id":"the-pink-plum-eye-edit","title":"The Pink \u0026 Plum Eye Edit","description":"\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003c\/em\u003eUnveil the epitome of eye perfection with Eyephoria - Longwear Smudge-Proof Retractable Kajal, a masterfully crafted formula designed for those who seek both precision and opulence. This ultra-gliding kajal boasts a gel-infused texture, delivering a seamless, velvety application with an intense burst of pigment in a single stroke. Enriched with hybrid technology, it marries the structural precision of a pencil with the unparalleled fluidity of a gel. The result is the effortless definition with minimal effort. Available in three sublime shades—Black Matter, a deep, seductive noir; Deep Dive, a mesmerising midnight blue; and Purple Palace, a regal plum hue—each Kajal pencil is meticulously formulated for maximum vibrancy. Key Features Retractable design with no sharpening required. Effortless glide with a richly pigmented, velvety finish.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSP\u003c\/strong\u003e: ₹1714.29\/g\u003cbr\u003e\u003cstrong\u003eCounty of Origin\u003c\/strong\u003e: Germany\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eManufacturer\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003eSchwan Cosmetics\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eAddress\u003c\/strong\u003e: \u003cspan data-teams=\"true\"\u003eGmbH \u0026amp; Co. KG Schwanweg 190562 Heroldsberg, Germany\u003c\/span\u003e \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePop, Passion, Etc – Pro-Play Pigment Eyeshadow Palette - \u003c\/strong\u003eTurn up the drama with PoP, Passion, Etc, a pro-grade eyeshadow palette designed for seamless application and uncompromising colour payoff. Featuring a perfectly balanced mix of mattes, shimmers, and metallics, each ultra-fine pigment blends effortlessly for flawless, smudge-proof wear. The featherlight, crease-resistant formula of our eye palette locks in colour for 24 hours, ensuring smudge-proof perfection. Infused with Jojoba Oil and Vitamin E, it nourishes while you wear it. 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