LOVETC Believes There's More
Than One Of You.

Alter Ego Is The Collection For All Of Them.

Alter Ego Range

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Eyes

Eyes

Intense payoff, effortless glide, and all-day wear – eye-friendly formulations made to define,enhance, and captivate

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Face

Face

Seamless coverage meets skin-loving care—crafted for a flawless, second - skin finish.

Shop face range
Lips

Lips

Rich pigmentation, bold payoff, long-lasting comfort, and nourishing formulas that feel as good as they look.

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The Featured Product

Kits & Combos

Love Bites Lip Tint Duo

Love Bites Lip Tint Duo

Regular price ₹ 1,890.00
Sale price ₹ 1,890.00 Regular price ₹ 2,100.00
Unit price
Alter Ego Rose After Dark Kit

Alter Ego Rose After Dark Kit

Regular price ₹ 3,500.00
Sale price ₹ 3,500.00 Regular price ₹ 3,500.00
Unit price
LOVETC’s All in One Glow Kit

LOVETC’s All in One Glow Kit

Regular price ₹ 3,112.50
Sale price ₹ 3,112.50 Regular price ₹ 4,150.00
Unit price
Alter Ego Sunset Soiree Vanity Set

Alter Ego Sunset Soiree Vanity Set

Regular price ₹ 3,500.00
Sale price ₹ 3,500.00 Regular price ₹ 3,500.00
Unit price
Tamannaah’s Signature Blush Duo

Tamannaah’s Signature Blush Duo

Regular price ₹ 2,080.00
Sale price ₹ 2,080.00 Regular price ₹ 2,600.00
Unit price
Alter Ego Midnight Metallics

Alter Ego Midnight Metallics

Regular price ₹ 3,500.00
Sale price ₹ 3,500.00 Regular price ₹ 3,500.00
Unit price
The Crimson Crush Trolley Duo

The Crimson Crush Trolley Duo

Regular price ₹ 1,680.00
Sale price ₹ 1,680.00 Regular price ₹ 2,100.00
Unit price
The Glam Edit – Everyday Beauty Essentials
Bestseller

The Glam Edit – Everyday Beauty Essentials

Regular price ₹ 2,440.00
Sale price ₹ 2,440.00 Regular price ₹ 3,050.00
Unit price
The Cozy Browns Lip Pair

The Cozy Browns Lip Pair

Regular price ₹ 1,445.00
Sale price ₹ 1,445.00 Regular price ₹ 1,700.00
Unit price
The Everyday Luxe Edit 

The Everyday Luxe Edit 

Regular price ₹ 1,880.00
Sale price ₹ 1,880.00 Regular price ₹ 2,350.00
Unit price
The Brown Tones Lip Duo

The Brown Tones Lip Duo

Regular price ₹ 1,913.00
Sale price ₹ 1,913.00 Regular price ₹ 2,250.00
Unit price
All Day Glam Gift Set
Limited Edition

All Day Glam Gift Set

Regular price ₹ 3,280.00
Sale price ₹ 3,280.00 Regular price ₹ 4,100.00
Unit price
The All Day Wear Combo 

The All Day Wear Combo 

Regular price ₹ 1,880.00
Sale price ₹ 1,880.00 Regular price ₹ 2,350.00
Unit price
LOVETC's Bestselling Lip Conditioner Trio

LOVETC's Bestselling Lip Conditioner Trio

Regular price ₹ 3,060.00
Sale price ₹ 3,060.00 Regular price ₹ 3,600.00
Unit price
The Modern Muse Set 

The Modern Muse Set 

Regular price ₹ 1,880.00
Sale price ₹ 1,880.00 Regular price ₹ 2,350.00
Unit price
All About Me Kit - Limited Edition
Limited Edition

All About Me Kit - Limited Edition

Regular price ₹ 3,280.00
Sale price ₹ 3,280.00 Regular price ₹ 4,100.00
Unit price
The Sunlit Glow Duo

The Sunlit Glow Duo

Regular price ₹ 2,080.00
Sale price ₹ 2,080.00 Regular price ₹ 2,600.00
Unit price
The Power Pout Lip Pair

The Power Pout Lip Pair

Regular price ₹ 1,615.00
Sale price ₹ 1,615.00 Regular price ₹ 1,900.00
Unit price
The Rosé Glow Definition Kit

The Rosé Glow Definition Kit

Regular price ₹ 1,787.50
Sale price ₹ 1,787.50 Regular price ₹ 2,750.00
Unit price
The Pink & Plum Eye Edit

The Pink & Plum Eye Edit

Regular price ₹ 1,365.00
Sale price ₹ 1,365.00 Regular price ₹ 2,100.00
Unit price

Skin Loving Ingredients

Each product is crafted with thoughtfully selected, skin-loving ingredients that enhance both wear and feel - bringing together efficacy, comfort, and sensorial indulgence.

This is LOVETC

Nature Infused

Thoughtfully enriched with nature-led ingredients that nourish, restore, and elevate every wear.

Cruelty free & Vegan

Consciously created with no animal testing and no animal-derived ingredients. Beauty with
integrity

Paraben Free

Formulated without parabens, ensuring a cleaner approach to high-performance beauty