LOVETC Believes There's More
Than One Of You.

Alter Ego Is The Collection For All Of Them.

Alter Ego Range

Shop by category

Eyes

Eyes

Intense payoff, effortless glide, and all-day wear – eye-friendly formulations made to define,enhance, and captivate

Shop Eye range
Face

Face

Seamless coverage meets skin-loving care—crafted for a flawless, second - skin finish.

Shop face range
Lips

Lips

Rich pigmentation, bold payoff, long-lasting comfort, and nourishing formulas that feel as good as they look.

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The Featured Product

Kits & Combos

All About Me Kit - Limited Edition
Limited Edition

All About Me Kit - Limited Edition

Regular price ₹ 3,280.00
Sale price ₹ 3,280.00 Regular price ₹ 4,100.00
Unit price
The Bold Edit - Everyday Glam Essentials
Bestseller

The Bold Edit - Everyday Glam Essentials

Regular price ₹ 2,593.00
Sale price ₹ 2,593.00 Regular price ₹ 3,050.00
Unit price
Tamannaah’s Signature Blush Duo

Tamannaah’s Signature Blush Duo

Regular price ₹ 2,080.00
Sale price ₹ 2,080.00 Regular price ₹ 2,600.00
Unit price
The Everyday Luxe Edit 

The Everyday Luxe Edit 

Regular price ₹ 1,880.00
Sale price ₹ 1,880.00 Regular price ₹ 2,350.00
Unit price
All Day Glam Gift Set
Limited Edition

All Day Glam Gift Set

Regular price ₹ 3,280.00
Sale price ₹ 3,280.00 Regular price ₹ 4,100.00
Unit price
The All Day Wear Combo 

The All Day Wear Combo 

Regular price ₹ 1,880.00
Sale price ₹ 1,880.00 Regular price ₹ 2,350.00
Unit price
The Midnight Definition Duo

The Midnight Definition Duo

Regular price ₹ 877.50
Sale price ₹ 877.50 Regular price ₹ 1,350.00
Unit price
The Modern Muse Set 

The Modern Muse Set 

Regular price ₹ 1,880.00
Sale price ₹ 1,880.00 Regular price ₹ 2,350.00
Unit price
The Sunlit Glow Duo

The Sunlit Glow Duo

Regular price ₹ 2,080.00
Sale price ₹ 2,080.00 Regular price ₹ 2,600.00
Unit price
The Rosé Glow Definition Kit

The Rosé Glow Definition Kit

Regular price ₹ 1,787.50
Sale price ₹ 1,787.50 Regular price ₹ 2,750.00
Unit price
The Pink & Plum Eye Edit

The Pink & Plum Eye Edit

Regular price ₹ 1,365.00
Sale price ₹ 1,365.00 Regular price ₹ 2,100.00
Unit price
The Muted Bold Combo

The Muted Bold Combo

Regular price ₹ 812.50
Sale price ₹ 812.50 Regular price ₹ 1,250.00
Unit price
The Rep & Rise Combo

The Rep & Rise Combo

Regular price ₹ 1,880.00
Sale price ₹ 1,880.00 Regular price ₹ 2,350.00
Unit price
The Cherry-Wine Edit Trolley Duo

The Cherry-Wine Edit Trolley Duo

Regular price ₹ 1,680.00
Sale price ₹ 1,680.00 Regular price ₹ 2,100.00
Unit price
The 9am to 9pm kit

The 9am to 9pm kit

Regular price ₹ 2,363.00
Sale price ₹ 2,363.00 Regular price ₹ 3,150.00
Unit price
The Crimson Crush Trolley Duo

The Crimson Crush Trolley Duo

Regular price ₹ 1,680.00
Sale price ₹ 1,680.00 Regular price ₹ 2,100.00
Unit price
The Bold Bloom Lip Trolley Duo

The Bold Bloom Lip Trolley Duo

Regular price ₹ 1,680.00
Sale price ₹ 1,680.00 Regular price ₹ 2,100.00
Unit price
The Bold Edit - Everyday Glam Essentials
Bestseller

The Bold Edit - Everyday Glam Essentials

Regular price ₹ 2,440.00
Sale price ₹ 2,440.00 Regular price ₹ 3,050.00
Unit price
The Signature Lip Edit

The Signature Lip Edit

Regular price ₹ 1,680.00
Sale price ₹ 1,680.00 Regular price ₹ 2,100.00
Unit price
The Pink Harmony Trolley Duo

The Pink Harmony Trolley Duo

Regular price ₹ 1,680.00
Sale price ₹ 1,680.00 Regular price ₹ 2,100.00
Unit price

Skin Loving Ingredients

Each product is crafted with thoughtfully selected, skin-loving ingredients that enhance both wear and feel - bringing together efficacy, comfort, and sensorial indulgence.

This is LOVETC

Nature Infused

Thoughtfully enriched with nature-led ingredients that nourish, restore, and elevate every wear.

Cruelty free & Vegan

Consciously created with no animal testing and no animal-derived ingredients. Beauty with
integrity

Paraben Free

Formulated without parabens, ensuring a cleaner approach to high-performance beauty