The Bold Edit - Everyday Glam Essentials

Pout, Perfect, Etc: High-impact, rich pigmentation, Luxurious suede-matte finish, Smudge-proof, fade-resistant, and transfer-proof
Melt, Miracle, Etc: Deeply hydrating lip balm treatment for soft, supple lips, High-refractive oils enhance shine for a radiant, glossy finish, UV protection helps shield lips from environmental stressors
Eyephoria Kajal: Retractable design with no sharpening required, Effortless glide with a richly pigmented, velvety finish, 18-hour waterproof, smudge-proof wear
Eyefinity Eyeliner: Rich, ultra-matte formula for bold, high-impact colour, Fine precision tip for effortless control and sharp definition, All day long-wear sketch eyeliner that resists smudging and fading

Vegan, cruelty-free & D5-free

Marula Oil – Renowned for its antioxidant prowess, it forms an invisible shield against free radicals, safeguarding your lips from environmental stressors. The oil prevents light-induced discolouration while locking in moisture for a visibly plump, radiant finish.
Avocado Oil – A deeply indulgent hydrator, infuses your lips with essential nourishment, leaving them irresistibly soft and supple. Its rich, buttery texture melts effortlessly, delivering nourishment.
Amino Acids – The foundation of a luxuriously smooth pout, Amino Acids work harmoniously to enhance your lips’ natural softness.
Hyaluronic Acid – A gold-standard hydrator, Hyaluronic Acid draws and retains moisture at a cellular level, ensuring lasting hydration. This plumping ingredient enhances the product’s longevity, creating a cushion-like feel.
Vitamin E – A powerhouse of nourishment, this vitamin soothes, conditions, and replenishes. It envelops your lips in comfort while imparting a subtle, luminous sheen.

Caffeine: Known for its revitalising benefits, our caffeine-infused liner helps improve microcirculation around the delicate eye area, reducing puffiness and fatigue. It enhances skin vitality, making the eyelids appear refreshed and awake. Additionally, its antioxidant properties help protect against environmental stressors.
Ceramides: Essential for maintaining a healthy skin barrier, ceramides work to lock in moisture and prevent dehydration around the eyes. Thus, our sketch eyeliner ensures a smooth application while offering a touch of nourishment for delicate skin.

Oleoactif Treatment Oils: Infused with Rapeseed and Camelina seed oils, this blend delivers deep hydration while reinforcing the lips’ natural moisture barrier.

Pout, Perfect, Etc:

1. Start by outlining the shape of the lips with the tip or a lip liner for precision.
2. Glide the HD bullet lipsticks directly onto your lips.
   You should start from the centre and work outward for even coverage.
3. To further deepen the intensity, consider retouching around the edges.

Melt, Miracle, Etc:

1. Swipe on effortlessly for instant hydration and a glowy, radiant finish.
2. Reapply the tinted lip balm for a moisture boost and lasting comfort.
3. Wear the oil-infused lip balm alone for a natural, healthy-looking glow or layer over lipstick for a dewy, plumped-up effect.

Eyephoria Kajal:

1. Glide the kajal along the lash line, starting from the inner corner.
2. For intense definition, layer as desired.
   To achieve a smoky effect, smudge gently before the formula sets.
3. Twist back after use to preserve precision.
4. Remove easily with an oil-based or micellar cleanser.

Eyefinity Eyeliner:

1. Glide the precision sketch eyeliner tip along the lash line for a sleek, defined look.
2. For a winged effect, extend the line outward in one controlled stroke.
3. Allow a few seconds for the matte eyeliner to set for a smudge-proof finish.