The Pink & Plum Eye Edit

Eyephoria; Vegan, Cruelty-Free, Dermatologically and Ophthalmologically tested, free from BHT, alcohol, paraffin, and microcrystalline wax, all-day long formula which lasts up to 18 hours and has a flawless waterproof and smudge proof finish
Eyeshadow;

• A versatile mix of mattes, shimmers, and metallics for effortless eye transformations
• Layer, blend, and build to create different looks
• Infused with Jojoba Oil and Vitamin E to keep lids nourished and comfortable

Marula Oil – Rich in antioxidants and essential fatty acids, Marula Oil deeply nourishes the delicate eye area. It locks in hydration and fortifies the skin barrier. The oil also helps combat free radical damage, keeping the waterline comfortable and conditioned throughout the day.

Hyaluronic Acid – The gold standard of hydration, Hyaluronic Acid draws moisture to the skin. Hence, the waterline remains plush, soothed, and free from dryness or irritation. Its moisture-binding properties provide an unparalleled cushioned feel, making it ideal for sensitive eyes and contact lens wearers.

Jojoba Oil: A moisture-locking wonder, Jojoba Oil mimics the skin’s natural sebum, ensuring optimal hydration without heaviness. Rich in essential fatty acids and antioxidants, it conditions and smooths the delicate eye area, enhancing blendability and long-wear performance. This skin-loving ingredient keeps the colour looking fresh while preventing dryness or irritation.

Vitamin E: A powerhouse antioxidant, Vitamin E shields against free radicals and environmental stressors, preserving skin vitality. Its deep conditioning properties ensure hydration retention, which helps in keeping lids soft and comfortable. By reinforcing the skin’s natural barrier, it prevents creasing, fading, and dryness. So, you get a metallic shimmer eyeshadow that ensures your makeup stays flawless all day.

Kajal;

1. Glide the kajal along the lash line, starting from the inner corner.
2. For intense definition, layer as desired.
3. To achieve a smoky effect, smudge gently before the formula sets.
4. Twist back after use to preserve precision.
5. Remove easily with an oil-based or micellar cleanser.

Eyeshadow;

1. Start with a smooth, oil-free base or a primer to enhance colour payoff and longevity.
2. Use a fluffy blending brush to sweep metallic shadow across the crease for depth and dimension.
3. Pack shimmer or metallic eye shadow onto the lids using a flat brush or fingertips for maximum impact.
4. Deepen the outer corners with deeper mattes for a sculpted, eye-enhancing effect.
5. Dab shimmer onto the inner corners or brow bone for an instant lift and radiance.